The "Vogue Definitiv Brazilian Protein Keratin" product is a progressive/semi-definitive straightening treatment developed for hair straightening and treatment.
Description and Effects:
Straightening and Volume Reduction: It is formulated to provide effective and long-lasting straightening, significantly reducing hair volume and frizz. It is considered a semi-definitive straightener, meaning the straight effect is prolonged but not permanent (usually lasts 2 to 3 months, depending on hair texture and washing frequency).
Composition: The product is enriched with ingredients such as:
Hydrolyzed Keratin: Essential for hair reconstruction, strengthening the strands.
Amino Acids: Contribute to hair structure and health.
Silk Proteins: Impart shine and softness.
Lipids and Minerals: Aid in nourishment and revitalization.
Strawberry and Champagne Sap (in some formulations): Rich in Vitamin C, providing nourishment and shine.
Oil Blend: Some versions mention the presence of various oils (such as 12 or even 18 oils) for hydration and protection.
Treatment and Revitalization: In addition to straightening, the product aims to treat and revitalize the hair, combating dryness, strengthening weak and brittle hair, and promoting shine and softness.
Compatibility: It is compatible with most existing chemical processes on the market (such as sodium, ammonia, guanidine, and ethanolamine-based relaxers and straighteners), but it is not recommended for hair colored with heavy metal-based dyes, henna, or hennas.
Ideal Hair Type: Suitable for all hair types, including medium, fine, colored, chemically treated, and with excellent results on Afro hair.
pH: It has a low pH (between 1.5 and 2.5), which helps maintain balance in chemically treated hair.
How to Use (generally in hair salons and may vary slightly between versions):
This is a professional treatment, and the mode of use may have minor variations, but the general sequence is as follows:
Wash: Wash hair with a treatment shampoo or deep cleansing shampoo (some similar products recommend using a shampoo from the same line). Wash twice, and on the second wash, leave the shampoo on for a few minutes (e.g., 5-10 minutes) to open the cuticles well. Rinse thoroughly, leaving no residue.
Dry: Dry hair about 80-90% with a hairdryer (some instructions indicate drying 100%).
Product Application: Divide hair into sections. With the help of a brush and a fine-tooth comb, apply the Definitiv Gloss (step 2, the straightening product) section by section, maintaining a distance of 0.5 to 1 cm from the roots. Ensure the product is evenly distributed.
Processing Time (Pause): Leave the product to act for a specified time. The processing time varies according to hair texture and resistance:
Fine hair, with slight waves: 30 minutes.
Hair with more curl or more resistant: 60 to 90 minutes.
Afro hair: May need to be left on longer.
Blonde or porous hair: 30 to 40 minutes.
Rinse: Rinse the hair. The amount of rinsing may vary:
Fine hair and easy to straighten: Rinse 100% of the product.
More resistant hair: Rinse about 80-90%, leaving a little product in the hair.
Some instructions indicate that rinsing is not necessary after the Gloss processing time. It is important to check the specific product instructions.
Drying and Brushing: Blow-dry hair completely. To enhance the result, hair can be brushed before flat ironing.
Flat Ironing: Divide hair into thin sections and flat iron thoroughly, 7 to 15 times on each section, from roots to ends. The flat iron temperature is crucial:
Normal hair: 180°C to 230°C.
Blonde or colored hair: Do not flat iron above 200°C to avoid yellowing or fading. Excessive flat ironing can alter the color of colored strands, while insufficient flat ironing can impair straightening and durability.
Final Rinse (optional, depending on the version): Wait for the hair to cool and rinse thoroughly. If desired, a post-chemical mask can be applied (no need to use shampoo again).
Finishing: Brush and style as desired.
It is essential to follow the manufacturer's instructions on the product packaging or the guidance of a hair professional to ensure safety and the best results.