The BTX Cenoura Roxa Blond Platinum (often translated as "Purple Carrot Blond Platinum BTX") is a professional hair treatment designed specifically for blonde, platinum, and grey hair. It acts as a toning, volume-reducing, and frizz-eliminating mask, while also providing deep hydration and reconstruction. It is typically formaldehyde-free.
Product Description
The BTX Cenoura Roxa Blond Platinum is generally a single-step treatment that comes in a jar (usually 1kg). Its unique formulation combines straightening/aligning agents with violet pigments to address the specific needs of lighter hair shades. Key features and ingredients often include:
Violet Pigments: These are crucial for neutralizing unwanted yellow and brassy tones that often appear in blonde, platinum, or grey hair, helping to maintain a cooler, more vibrant color.
Organic Extracts (e.g., Purple Carrot Extract): While "purple carrot" might sound unusual for hair, it often signifies a blend of natural ingredients, potentially rich in antioxidants and vitamins, that contribute to hair health. Beta-carotene and vitamins A, B, C, K are sometimes highlighted for their restorative properties.
Protein and Amino Acid Blend: These are vital for reconstructing the hair fiber, restoring lost mass, and strengthening damaged strands.
Nourishing Oils/Butters: Ingredients like Argan oil, Ojon oil, or Macadamia oil are often included to provide intense hydration, shine, and softness, and to seal the cuticles.
Volume Reduction/Frizz Control Agents: The core purpose of a "BTX" (Botox for hair) is to reduce volume, eliminate frizz, and provide a smoother, more disciplined look without fully straightening curly textures like a traditional progressive treatment. It often aims for a "light wave" or "natural straight" effect.
The product is marketed for its ability to restore and fill the hair structure, discipline frizz, intensely nourish and moisturize, return shine and smoothness, prevent breakage, porosity, and dryness, and seal cuticles and split ends.
Effects on Hair
The BTX Cenoura Roxa Blond Platinum provides a range of beneficial effects, specifically tailored for lighter hair:
Tone Neutralization: The primary effect for blonde/platinum/grey hair is the active neutralization of yellow and brassy tones, leaving the hair with a cooler, more desirable color.
Volume Reduction and Frizz Control: It significantly reduces excessive volume and eliminates frizz, making the hair much more manageable and disciplined.
Deep Hydration and Nourishment: The rich blend of oils, proteins, and vitamins deeply moisturizes and nourishes the hair, resulting in softer, silkier, and healthier-looking strands.
Enhanced Shine and Smoothness: Hair gains an impressive, radiant shine and becomes remarkably smooth to the touch.
Hair Reconstruction and Strengthening: It helps to repair damaged areas of the hair fiber, restoring lost mass and strengthening the strands, which can lead to reduced breakage and improved overall hair resilience.
Improved Manageability: Hair becomes easier to comb, detangle, and style, simplifying daily routines.
Gentle on Hair: Being formaldehyde-free, it provides a gentler treatment without harsh chemicals, strong odors, or discomfort during application.
How to Use (Professional Application)
The BTX Cenoura Roxa Blond Platinum is a professional-use product and requires specific steps and care for optimal results and client safety.
Hair Preparation:
Wash the hair thoroughly with a deep cleansing or anti-residue shampoo (if the hair is very oily or has product buildup, wash twice). Rinse well.
Dry the hair 80% to 100% with a blow dryer. Some instructions suggest 80% dry, others 100%. For better absorption and a more potent effect, 100% dry is often preferred by professionals.
Product Application:
Divide the hair into four equal sections.
Using a brush, apply the BTX Cenoura Roxa Blond Platinum evenly to thin sections of hair, from mid-lengths to ends.
Keep the product about 1-2 cm away from the scalp, avoiding direct contact with the skin.
Distribute the product uniformly through the strands using a fine-tooth comb.
Processing Time:
Leave the product on for 10 to 60 minutes, depending on the hair type, desired toning level, and desired level of volume reduction/frizz control.
For delicate, fine, or very light blonde/platinum hair and for toning: 10 to 20 minutes is often recommended. Monitor the toning effect closely to avoid over-toning (purple tint).
For thicker, more resistant hair and for maximum volume reduction: 40 to 60 minutes.
Some manufacturers suggest leaving it until the "desired tone" is achieved.
Rinsing:
After the processing time, rinse the hair completely with water (100% rinse) until all the product has been removed. Do not use shampoo at this stage.
Drying and Flat Ironing:
Dry the hair 100% with a blow dryer, using a brush to help align the strands.
Divide the hair into very thin sections.
Flat iron each thin section 15 to 20 times, gliding the flat iron slowly and consistently from root to tip.
The flat iron temperature is crucial and must be adjusted based on hair type:
For blonde, platinum, grey, fine, damaged, or chemically treated hair: use lower temperatures (e.g., no more than 200°C / 392°F, some advise even lower) to prevent damage, breakage, or unwanted color changes (yellowing or green tints).
For thicker, more resistant hair (if applicable, though this product is mostly for blondes): temperatures up to 230°C / 446°F might be used by some, but extreme caution is advised for light hair.
Consistent and thorough flat ironing is essential to seal the product into the hair and activate the full smoothing and toning effect.
Finalization:
After the hair has cooled down, you can style it as desired. Some professionals might apply a final mask or conditioner if needed, then rinse and dry again.
Important Precautions and Professional Tips:
Professional Use Only: This product is for professional use and should be applied by a trained hairdresser.
Strand Test and Patch Test: Always perform a strand test (to check compatibility, desired straightness, and toning effect) and a patch test (for skin sensitivity) before full application. This is especially critical for blonde and grey hair to control the toning.
Toning Control: Continuously monitor the hair during the processing time, especially for toning, to prevent over-toning (which can result in purple or grey tints).
Avoid Scalp Contact: Do not apply the product directly to the scalp. Maintain the recommended distance from the roots.
Home Care: To prolong the effects of the treatment and maintain the color, advise clients to use a quality, sulfate-free, and possibly toning (purple) home care line specifically designed for blonde/treated hair.
Pregnancy/Lactation/Children: While some manufacturers claim safety, professional discretion and prior medical consultation are strongly advised for pregnant or breastfeeding women and children.
Incompatibilities: Although generally compatible, extreme caution is needed for hair previously treated with Henna/Hennê or severely compromised (elastic) hair. Always check for recommended waiting periods after other chemical services.
